Large Venues


Malls are foremost in seeing the needed transformations due to rising use of e-commerce, alongside the accompanying technology. This is pressuring brick‑and‑mortar businesses out of malls, an overall declining industry. However, we are now witnessing an in‑depth renaissance impacting retail like never before. Malls are on their way to become e‑commerce participants. Statistically, over 90% of US retail transactions occur within the physical spaces, boutiques! Furthermore, e‑tailers are opening physical stores to supplement their digital presence. The watchwords have been given: find new ways to improving customer loyalty, re-engage and get closer to clients in order to increase frequency visits and average spending. As a result of this reality, shopping centers are becoming cultural hubs, shop and work playgrounds. Millennials are also cordially invited to engage with retail stores and be conquered with enhanced personalized customer experience. Technology drives this transformation with the help of IoT devices. Transponders such as Bluetooth enabled iBeacons are been used to trigger “wake‑up” applications. Geo-fencing technology helps transmit in real‑time customer‑centric highly personalized offers and information, throughout the customers’ journey.


With an increasing demand for global air travel and passengers needs and expectations, Airports have not been spared from the digital transformation imperatives. While Airport 2.0 was focused on process optimization such as partial self-service limited to check-in and widespread WiFi adoption, airports are now firmly committed towards airport 3.0, making use of digital to optimize flow monitoring and passengers processing. The next years will be about optimizing processes, from parking to boarding, ensuring fast and efficient customer handling while maintaining a unique, intimate and personal connection with passengers.
This close collaboration will have to come about with the involvement of stakeholders and Digital Ecosystem partners, permitting real-time integration of Internet of Things data delivery. Single token biometrics and Passport will authenticate travelers only once throughout the traveler's journey, while iBeacon and secure phone Apps will enhance passenger flows and guidance, reinforcing airlines and passengers cherished On-Time Performance (OTP). Andromeda dashboard unifies point of entries, processes analytical big data helping airport managers optimize overall operations.


Stadiums are confronted with a unique set of challenges. Technical hurdles inherent to high-density deployments are now being solved with the advent of 802.11ax. The main remaining concern is the hefty costs running stadiums and the games they host. Club owners and operators are pressured to generate more revenues. According to a recent survey, TV is still the preferred channel for watching sporting events.
Involving Ecosystem partners with stadium connectivity will play an important role in stadium transformation, paving the way for new contextual services. A typical fan will start his entertainment journey being ushered to a nearby parking place upon arrival, close to his purchased seat assignment where he might then be notified of some last minute possible seat assignment upgrades. Moving around the stadium to touch base with nearby discovered friends, engaging with bets, and sharing experiences on social networks will all be part of the stadium digital experience. From a club owners perspective, the short break in between games will be optimized. Fans will have ordered and paid food with app convenience, directly delivered to their seats, avoiding lines and frustration. Offering unprecedented entertainment experiences and utmost comfort to fans will be crucial. Real Madrid has set the tempo when it unveiled the renovation of its digital stadium of the future to be completed by 2023 and expected to cost €525m.